The challenge was to reposition Auto École as ‘Stych’ – re-establishing them as the go-to brand for every stage of your journey to passing your driving test stress free. The new identity needed to reflect modern consumers expectations with a digital first approach and seamless guided experience where your ‘co-pilot’ helps you navigate the road to success.

The Stych mascot is full of fun, curious to learn new ideas and always ready to advise you on your journey. There are a number of ‘Stych’ poses to help tell the story; from booking lessons, getting to grips with the basics of driving or enjoying your freedom. The new logo is distinctive and instantly recognisable. Its unique, hand drawn letter forms are spontaneous and fluid, inspired by the friendly character of our mascot.

This combined with a simple, approachable colour palette and typographic style means Stych can find the right tone of voice to encourage and reassure our new drivers.