Mûre is a grower of organic produce with an ambition to share their love of food and nature with a committed community of people who appreciate quality food that’s affordable and healthy through its chain of restaurants.

The logo fuses the characteristics of a stencil font - simple, utilitarian and no nonsense - set in lower-case with soft, rounded edges that reflect Mûres welcoming, human attitude. This sits alongside Mûres iconic blackberry symbol, connecting them to both nature and taste. These combine with an earthy, natural palette, and warm, honest imagery to create a brand that conveys Mûres deep passion for creating healthy, sustainable and delicious food that’s accessible to all, and promote the values of a natural, holistic and generous ethos.