Bodyguard are determined to create a safer and more inclusive place for online communities – for the people who use them and for the brands who rely on them. Bodyguard embrace the shift to digital protection by building the most powerful online Bodyguard, powered by AI, to protect brands, businesses and individuals everywhere, any time.

The new brand provides a confident, active identity based on a modern take on the iconic shield motif. It conveys the idea of your online smart forcefield, intercepting hateful, toxic content and providing a barrier to harmful ideas. The distinctive forms and cut-through tone of voice help to create a powerful, flexible design system.